Search
Repair structured data that search engines cannot read
Your page carries structured data, but at least one block is not valid JSON, so search engines ignore it without telling you.
Why it matters
Structured data is how you state your business details in a format machines can use: your name, address, hours, ratings. A single stray comma or a smart quote pasted from a word processor makes a block unreadable, and an unreadable block is skipped silently. The details you believe you are providing never arrive, and the rich results they should earn never appear.
How you would notice it
- Rich results you expected, such as hours or ratings beside your listing, never show up.
- A validator or Search Console reports errors on a page you thought was finished.
- A developer tool shows a yellow warning about an application/ld+json block.
What to do
Stage 1
- View the source of the page and find every block that begins with application/ld+json. There may be more than one, and the recommendation says how many fail.
The block sits between script tags in the head section. Do not confuse it with your analytics code, which is a different kind of script.
<script type="application/ld+json">
{ "@context": "https://schema.org", "@type": "LocalBusiness" }
</script>Stage 2
- Copy each block, one at a time, into the schema validator and fix exactly what it reports.
The usual causes are a trailing comma before a closing bracket, single quotes where JSON requires double quotes, and curly quotes from a word processor. Retype any quote that looks slanted.
https://validator.schema.org/Stage 3
- Paste the corrected block back into the page by copying it out of the validator, so the text that passed the check is the text you publish.
How to check it worked
Confirm it worked
Paste your page address into the validator and confirm it reports zero errors for every block. Re-run the Siege Test and confirm the Structured data recommendation is gone.